My story, like the story of our nation, is complex. To understand it all, we need to know the truth about how our country’s fascination with guns, power and radicalization forms the framework of our modern existence.
-Ryan Busse, Gunfight
Ready to understand how we got to this place of gun-crazed extremism? Order your copy of Gunfight today.
My story, like the story of our nation, is complex. To understand it all, we need to know the truth about how our country’s fascination with guns, power and radicalization forms the framework of our modern existence.
-Ryan Busse, Gunfight

GUNFIGHT

A long-time former executive at one of the country’s top gun manufacturers reveals how his industry radicalized a large swathe of America, and explains how it must change before we can reduce gun violence and heal as a nation.

Ryan Busse has traveled a long, circuitous path along the American gun journey. As an avid hunter, outdoorsman, and conservationist–all things that the firearms industry was built on–he rose to the highest ranks of the rapidly growing, multibillion-dollar firearms industry.

But replacing self-imposed decency with rampant fear-mongering, racism, hardline conservative politics, massive profits from semi-automatic weapons sales, and McCarthyesque policing have driven Busse to do something few other gun executives have done: he’s ending his 30-year career in the industry to tell its secrets. He watched the industry change from its smaller, less corporate and far-less-powerful form to the partisan, power-hungry entity it is today. He thought he could go up against the power of the industry from within, and over the years had made small inroads toward sensible gun ownership and use. But that’s simply not possible anymore.

This book is an insider’s call-out, a voice-driven tale of personal transformation, and a fast ride through wild times and colorful characters that populate a much-speculated-about, but little-known industry. It’s also a story of how authoritarianism spreads in the guise of freedom, how voicing one’s conscience becomes an act of treason in a culture that demands sameness and loyalty.

PRAISE

ABOUT RYAN

Ryan Busse is a former firearms executive who helped build one of the world’s most iconic gun companies, and was nominated multiple times by industry colleagues for the prestigious Shooting Industry Person of The Year Award. Busse is an environmental advocate who served in many leadership roles for conservation organizations, including as an advisor for the United States Senate Sportsmen’s Caucus and the Biden Presidential Campaign. He remains a proud outdoorsman, gun owner, father, and resident of Montana.

WORDS

It’s time for good people to rise up because for too long we have allowed extremist voices to drown us out. We are not the first to be called to speak up in important times.

As President John F. Kennedy reminded, “The hottest places in hell are reserved for those who in a period of moral crisis maintain their neutrality.”

It’s time for good people to rise up because for too long we have allowed extremist voices to drown us out. We are not the first to be called to speak up in important times. As president John F. Kenedy reminded, “The hottest places in hell are reserved for those who in a period of moral crisis maintain their neutrality.”

ARTICLES

PODCASTS & MEDIA

NPR Here & Now

Ryan joins host Robin Young to talk about the transformation of the gun industry, his personal transformation — though he’s still a proud gun owner and user — and his 2021 book, “Gunfight”.

On Democracy with Fred Wellman

On Democracy is an ongoing discussion with activists, advocates, political operatives, candidates and journalists about the state of democracy in the U.S. and the threats to its future.

Why is this Happening? The Chris Hayes Podcast

Ryan joins WITHpod to discuss how we got to this point, why he chose to leave the industry, what he observed behind closed doors at NRA meetings, how political division fuels extremism and what the failure to enact stricter legislation means for the future of our democracy.

The Bulwark Podcast

The NRA is not in the gun rights business — It’s in the culture war business. When will the responsible gun owners stand up and say “Enough?”

The Guardian – Today in Focus Podcast

There are more guns than people in the United States, and the industry is still able to sell almost 2m a month. Ryan explains how we got here.

NPR All Things Considered

NPR’s Michel Martin speaks with Ryan about how he went from being a high-level gun industry executive to an outspoken critic of the National Rifle Association.

ORDER GUNFIGHT NOW!

Join the mailing list to stay up to date on Gunfight and other musings on extremism.