My story, like the story of our nation, is complex. To understand it all, we need to know the truth about how our country’s fascination with guns, power and radicalization forms the framework of our modern existence.
-Ryan Busse, Gunfight
Ready to understand how we got to this place of gun-crazed extremism? Order your copy of Gunfight today.
Watch Ryan Discuss America's Gun Problem on The Daily Show with Trevor Noah
Ryan's TED Talk: It's Time For Responsible Gun Owners to Save our Democracy

My story, like the story of our nation, is complex. To understand it all, we need to know the truth about how our country’s fascination with guns, power and radicalization forms the framework of our modern existence.

-Ryan Busse, Gunfight

Ryan's TED Talk: It's Time For Responsible Gun Owners to Save our Democracy
Watch Ryan on The Daily Show with Trevor Noah

GUNFIGHT

A long-time former executive at one of the country’s top gun manufacturers reveals how his industry radicalized a large swathe of America, and explains how it must change before we can reduce gun violence and heal as a nation.

Ryan Busse has traveled a long, circuitous path along the American gun journey. As an avid hunter, outdoorsman, and conservationist–all things that the firearms industry was built on–he rose to the highest ranks of the rapidly growing, multibillion-dollar firearms industry.

But replacing self-imposed decency with rampant fear-mongering, racism, hardline conservative politics, massive profits from semi-automatic weapons sales, and McCarthyesque policing have driven Busse to do something few other gun executives have done: he’s ending his 30-year career in the industry to tell its secrets. He watched the industry change from its smaller, less corporate and far-less-powerful form to the partisan, power-hungry entity it is today. He thought he could go up against the power of the industry from within, and over the years had made small inroads toward sensible gun ownership and use. But that’s simply not possible anymore.

This book is an insider’s call-out, a voice-driven tale of personal transformation, and a fast ride through wild times and colorful characters that populate a much-speculated-about, but little-known industry. It’s also a story of how authoritarianism spreads in the guise of freedom, how voicing one’s conscience becomes an act of treason in a culture that demands sameness and loyalty.

PRAISE

ABOUT RYAN

Ryan Busse is a former firearms executive who helped build one of the world’s most iconic gun companies, and was nominated multiple times by industry colleagues for the prestigious Shooting Industry Person of The Year Award. Busse is an environmental advocate who served in many leadership roles for conservation organizations, including as an advisor for the United States Senate Sportsmen’s Caucus and the Biden Presidential Campaign. He remains a proud outdoorsman, gun owner, father, and resident of Montana.

WORDS

It’s time for good people to rise up because for too long we have allowed extremist voices to drown us out. We are not the first to be called to speak up in important times.

As President John F. Kennedy reminded, “The hottest places in hell are reserved for those who in a period of moral crisis maintain their neutrality.”

It’s time for good people to rise up because for too long we have allowed extremist voices to drown us out. We are not the first to be called to speak up in important times. As president John F. Kenedy reminded, “The hottest places in hell are reserved for those who in a period of moral crisis maintain their neutrality.”

ARTICLES

PODCASTS & MEDIA

Woodside with Ben O’Brien

Ryan outdoor industry veteran Ben O’Brien discuss shared experiences and the truth of persecution in the gun industry.

The Great Battlefield Podcast

Ryan discusses the large scale impacts of guns and gun politics on the American political scene with host Nathanial Pearlman.

Trevor Noah

“Gunfight” author Ryan Busse details how gun culture has changed in the U.S. over the last few decades, makes his case for why the NRA is dangerous, and breaks down what we can do to reduce gun violence.

CNN, Amanpour

“It’s not okay that we allow this to happen”: Former gun exec. on Michigan school shooting.

ABCNews Live Prime

ABC News’ Linsey Davis speaks with Ryan about Rittenhouse and Arbery cases and a path forward.

NPR Fresh Air

The iconic NPR show for “America’s Luminaries,” dedicates the full hour to a great discussion about the realities of the firearms industry, Gunfight, and Ryan’s part in it all.

ORDER GUNFIGHT NOW!

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